Director – Strategic Marketing

  • Singapore
  • Job ID:#SIN004

Job Description

  • Provide strategic marketing leadership, working across the Group and with relevant stakeholders (Group management & BU teams), to develop, implement and track marketing strategies & strategic initiatives that drive profitable growth to meet or exceed company objectives.
  • Develop and manage a portfolio of growth opportunities that address the corporate growth & profitability targets within the frame of the business plan.
  • Lead & drive analysis of the external environment (STEP) and Market Research for target markets (Total Market size, segmentation and target segments, growth rates, growth drivers etc.)
  • Research and analyze key customers & target customers to ensure their strategies are understood so that the group can provide aligned value propositions to capture growth opportunities.
  • Competitor analysis: establish a clear framework for researching competitors and understanding their strategies so that the group can anticipate and take advantage of opportunities.
  • Build relevant market strategies with clearly targeted segments & target customers that meet corporate profitable growth objectives.
  • Develop with relevant stakeholders relevant product portfolio / solution portfolio to achieve growth targets along with relevant pricing strategy based on analysis.
  • Develop most relevant go to market approach to capture maximum value for the company based on understanding of the value chain for the specific solutions.
  • Define and agree on most effective & efficient planning of Exhibitions, tradefairs, etc to promote the marketing strategies prioritized.
  • Define, implement & track KPI’s to monitor the effectiveness of all relevant strategic initiatives
  • Any other tasks assigned by the Management.

Requirements

  • Bachelor Materials Science, Engineering and / or MBA.
  • Extensive experience in a global business, fastpaced, high growth deep technology/manufacturing environment.···
  • Excellent communication skills both written and verbal.
  • Strong strategic mindset, analytical and problem-solving skills, organizational, analytical and critical thinking skills.
  • Excellent leadership skills and ability to influence senior stakeholders & drive / manage change.
  • At least 15 years’ experience in marketing and/or business development.

Level of Expertise

Senior Management

Location

Singapore,Singapore

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