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Luxury

Luxury Finishes That Look Exceptional, Last Longer and Carry Real Value

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Luxury Brands Are Being Measured by More Than Prestige


  • More Distinctive Design Expression

    Develop gold, champagne, silver, black, metallic and custom tones that help product collections stand apart.

  • More Lasting Product Value

    Enhance visible and handled surfaces with improved resistance to wear, scratches, corrosion, tarnishing and daily contact.

  • More Control Over Precious Metal Use

    Explore pure gold finishes, precious metal coatings and premium-look alternatives with better process control, repeatability and material discipline.

  • More Responsible Manufacturing Pathways

    Support the transition from conventional wet chemical finishing toward cleaner vacuum-based coating technologies.

Coatings for the Details That Define Luxury Perception

  • Luxury Watches

  • Eyewear & Spectacle Frames

  • Jewellery & Fashion Accessories

  • Writing Instruments

Precious, Metallic and Deep-Tone Finishes for Luxury Product Design


  • Gold & Precious Metal Series

    Gold remains one of the most recognised expressions of luxury. NTI supports the development of gold and precious metal coatings, including pure gold and 24-carat gold surfaces, for products that require classic elegance, high perceived value and refined brilliance.

  • Metallic Series

    Brilliant metallic surfaces deposited through advanced PVD processes help create consistent colour, strong gloss and a high-quality finish across visible product details.

  • Black Series

    Black and dark-tone finishes are increasingly used to express modern luxury, technical precision and minimalist design.

One Surface Technology Platform to Tune Colour, Function and Production Readiness

Luxury finishes require more than a colour match. The right surface depends on the substrate, geometry, coating structure, reflectivity, durability expectations and production requirements.

NTI Nanofilm brings together multiple coating technologies, including Magnetron Sputtering, Arc Evaporation, FCVA, Ion Beam and hybrid coating approaches. This gives manufacturers the flexibility to develop pure gold finishes, precious metal tones, metallic colours, deep blacks and custom surfaces with both aesthetic and functional performance.

For gold and precious metal coatings, PVD enables controlled material deposition, supporting consistent thickness, repeatable colour and more disciplined use of valuable coating materials. Where applicable, recovery and reclaim workflows can also support more responsible material management.

As a dry vacuum-based coating process, PVD also offers a cleaner pathway compared with conventional wet chemical finishing routes, helping manufacturers reduce reliance on processes that may involve heavy chemical treatment, wastewater handling and hazardous waste management.


  • Gold and Precious Metal Capability

    Support pure gold, 24K gold, champagne gold, silver and custom noble-metal finishes for products where material authenticity and premium appearance matter.

  • Controlled Material Use

    Enable controlled coating deposition and support precious metal recovery workflows for better material discipline and reduced process waste.

  • High Colour Reproducibility

    Develop stable and repeatable coating colours for multi-component products and collection-wide finish consistency.

  • Optical Enhancement for Design Products

    Enhance visual depth, brilliance, reflectivity and perceived quality across watches, eyewear, writing instruments, jewellery and accessories.

  • Functional Surface Protection

    Improve resistance to scratches, wear, corrosion, sweat, tarnishing and repeated handling, depending on product requirements.

  • Cleaner Coating Pathway

    Support a dry vacuum-based coating route that reduces reliance on conventional wet chemical finishing and aligns with cleaner manufacturing expectations.

  • Custom Finish Development

    Develop proprietary colours and surface effects based on product samples, design references, CIELAB targets or brand finish systems.

  • Optical Enhancement for Design Products

    Enhance visual depth, brilliance, reflectivity and perceived quality across watches, eyewear, writing instruments, jewellery and accessories.

From Luxury Finish Concept to Production-Ready Surface


  • 1. Define the Luxury Design Intent

    We start with the desired colour tone, gloss level, surface texture, product category, collection direction and brand reference.

  • 2. Review the Product and Substrate

    We assess the base material, surface preparation, geometry, component size, handling exposure and assembly requirements.

  • 3. Select the Coating Pathway

    The coating route is defined based on colour, precious metal requirement, surface performance and production feasibility.

  • 4. Develop and Tune the Finish

    Samples are produced and refined for tone, reflectivity, brilliance, texture, durability and overall visual quality.

  • 5. Validate for Luxury Use Conditions

    Testing can be aligned to customer needs, including adhesion, abrasion, corrosion, sweat resistance, tarnish resistance, cleaning exposure and colour consistency.

  • 6. Prepare for Production Scale

    Once validated, the coating solution can be prepared for repeatable production with defined quality control requirements.

Ready to get started?

Do you have any question and want to know more about our services? We will be glad to support you.

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Frequently Asked Questions

  • What luxury products can NTI support?

    NTI can support coating development for luxury watches, eyewear, jewellery, writing instruments, bag hardware, decorative accessories and luxury interior components, subject to material, geometry and performance requirements.

  • Can NTI provide pure gold coating?

    Yes. NTI can support gold and precious metal coating development, including pure gold and 24-carat gold surfaces, where product design, substrate and technical requirements are suitable.

  • What gold tones can NTI develop?

    NTI can support different gold-tone directions, including 14K gold, 18K gold, 24K gold, champagne gold, yellow gold, white gold and rose gold. Custom gold tones can also be explored based on customer samples or brand references.

  • Can NTI create silver, platinum, chrome or other metallic finishes?

    Yes. NTI can develop metallic finishes such as chrome, platinum, silver, copper, bronze, brass and other custom metallic tones, depending on substrate, appearance target and performance requirements.

  • Can NTI match an existing brand finish?

    Yes. NTI can support colour and finish matching based on physical samples, CIELAB targets, product images or brand collection references.

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