Head of Marketing (China)

• Lead development of the China marketing strategy and act as advisor to the business unit leaders, directly supporting corporate growth objectives and business unit commercial plans.
• Translate global strategies into locally relevant plans, ensuring cultural, market, and ecosystem fit.
• Direct situation analysis across target markets: market sizing, segmentation, growth rates, customer strategies, competitor strategies.
• dentify macroeconomic, regulatory, and technological shifts impacting NTI’s China business.
• Build a portfolio of growth opportunities by aligning market trends with NTI’s technology and solution capabilities.
• Translate insights into strategic recommendations that guide BU priorities and investment decisions.
• Drive thought leadership and influence across target industries, elevating NTI’s reputation as an innovation leader in nanotechnology among customers, partners, and industry associations.
• Develop external communications, PR campaigns, and stakeholder engagement strategies that reinforce NTI’s leadership in deep tech.
• Strengthen NTI’s relationships with industry bodies, research institutions, and government stakeholders to expand influence and create business opportunities.
• Oversee account-based marketing strategies to expand wallet share with existing accounts and acquire new strategic customers.
• Define multi-channel marketing approaches (digital, events, PR, partnerships) with measurable commercial outcomes, without being confined to tactical execution.
• Ensure marketing platforms and tools (HubSpot, Dynamics 365, Apollo.io, WeChat, Baidu) are leveraged effectively as enablers for strategy and ROI tracking, not just operations.
• Lead, inspire, and grow a multidisciplinary China marketing team, fostering collaboration, innovation, and strategic thinking.
• Implement the 70/30 model: centralized corporate priorities (70%) balanced with BU-specific marketing support (30%).
• Promote cross-border collaboration by enabling direct connectivity between China team members and corporate marketing members in Singapore.
• Own the China marketing budget and cost center, ensuring resources are invested strategically with clear ROI.
• Define and track KPIs that link marketing activities directly to pipeline growth, customer engagement, and brand visibility.
• Provide regular reporting and insights to Corporate Marketing, demonstrating strategic contribution to growth.

• 8–10+ years of senior marketing experience in China, preferably in advanced manufacturing, deep tech, or precision engineering.
• Proven strategic leadership capability in developing market-entry, positioning, and account-based strategies.
• Strong analytical mindset with the ability to connect market insights to business growth initiatives.
• Fluency in both Mandarin and English; confident in engaging senior stakeholders across China and Corporate.
• Experience managing multifunctional teams, budgets, and complex projects across business units.
• Familiarity with global marketing platforms (HubSpot, Dynamics 365) and China-specific digital ecosystems (WeChat, Baidu).
• Entrepreneurial mindset and self-starter with proven ability to establish new processes and frameworks in an unstructured environment.
• Track record in mentoring, developing, and building teams, especially guiding less experienced members into high-performing professionals.
• Working Location - Nanofilm Vacuum Coating (Shanghai) Co., Ltd., No.399, Songhui Road, Qingpu District, Shanghai, China 201703

CCO